 "IT, Business Priorities Undergoing Change Among Midsize Companies")
As business applications gain importance among midsize and enterprise companies alike, Oracle has shared the findings of a survey conducted by Frost & Sullivan, titled ‘Business Applications Optimisation in India 2010’ between end 2009 and early 2010.
The survey was conducted with more than 1500 respondents across Asia Pacific (APAC) to understand the needs of midsize organisations using business applications; help them prioritise their business issues; and assess their ability to execute them.
Twenty-three percent or 354 APAC respondents were from India, comprising CIOs, IT decision makers, IT managers and business decision makers from midsize companies. The majority of these companies represented the industrial, manufacturing, high technology and professional services sectors. Other prominent sectors included engineering/construction, communications, financial services, education and research, automotive, retail, travel and transportation and healthcare.
All survey respondents were instrumental in owning and deploying business applications in their organisations.Eight of the top 10 Indian business requirements matched the APAC survey ranking (although in a slightly different order). However, the ability to integrate multiple departments ranked much higher for India as compared to Asia/Pacific as a whole.
The ability to achieve a fast time to business benefit and fast return on investment were also of much greater concern to Indian respondents as compared to APAC where these attributes did not appear in the top 10 concerns for APAC respondents.
“Oracle has been serving midsize companies in India for many years. We realise that these organisations require to be agile and deliver their products and services more quickly than before. As a result, it is prudent for them to invest in business applications and IT that allow them this speed of delivery,” said Samik Roy, Head – Growth Applications, Oracle India. “With our comprehensive tools and expert delivery ecosystem, Oracle Accelerate is able to deliver the best software in the world rapidly and efficiently, with minimal business disruption. Using Oracle Business Accelerators, we have been able to implement ERP solutions based on the Oracle E-Business Suite in just 30 days at some customer sites in India.”
“Customers are looking for solutions that are aligned to their business needs and deliver on the ROI promise. Applications need to deliver business value by seamlessly integrating and automating business processes with a high degree of flexibility. With tightening of IT budgets during the recession, customers are taking a hard look at basic issues such as projects being completed on time and within budgets. Business applications need to be flexible, easy to use and make running of the business an easier task.” said Arun Chandrasekaran, Research Manager – ICT, Frost & Sullivan.