Interwoven Announces Partnerships with Omniture, Unica, and WebTrends

Forrester’s finance forum recently announced extensive partner support for the Interwoven Open Analytics Framework. The framework is a component of Interwoven Segmentation and Analytics, a recently introduced solution that gives marketers a powerful platform to deliver more compelling and relevant online experiences that result in increased conversions, greater competitive differentiation, and more interactive dialogues with customers.

The Framework includes pre-built connectivity with Web analytics technologies through a component-based page tagging framework. This framework greatly reduces manual processes required for tracking and analyzing customer behavior. The combined capabilities enable customers to create and deliver targeted content, offers, and analyze and act on the results in real-time in order to differentiate their brands and accelerate customer acquisitions and transactions. This solution allows marketers to move with the speed they need to drive top-line revenue growth.

“Data is only valuable when it is actionable, and by teaming up with the world’s leading Web analytics companies, we are enabling businesses to put that data to work through a closed-loop cycle for optimizing the online customer experience. As a result, marketers can measure the success of online campaigns and offers, apply what they’ve learned in real-time, and continually improve their online presence.” said Ben Kiker, chief marketing officer at Interwoven.

Interwoven has announced that Omniture, Unica, and WebTrends have joined the Interwoven partner program. These partners are working with Interwoven on a variety of sales, marketing, and product development initiatives designed to provide businesses with solutions that optimize online customer experiences.