 "Intel Unveils 'All-in-One' Strategy For India")
Intel in India, a leader in computing innovation spoke about its All-in-One (AIO) strategy for the Indian market. Intel aims to enable a larger number of channel partners to offer All-in-Ones. The meeting was addressed by Suryanarayan B, Director-Sales (West), Intel South Asia. In his presentation, he explained in great detail the background and research behind Intel’s vision to enable channel on AIO and how AIO consumption in India is accelerating desktop growth, consumer reactions towards the AIOs and how the evolution of the AIOs is reviving desktops for consumers now and in the future.
Commenting on the way forward for the channel All-in-One strategy, Suryanarayan B, Director-Sales (West), Intel South Asia, said, “With the increased market interest and growth in the All-in-One segment over the past few years, we feel there is a real opportunity to enable the smaller system integrators with this form factor. Hence, Intel plans to work with ODMs and chassis vendors to develop system solutions that are designed around common ingredients, thereby creating a component ecosystem for this segment, driving manufacturing efficiencies and increasing overall volumes”.
The AIO desktops are slim, aesthetically pleasing personal computers that provide value and benefits to business and customers alike with the perfect balance of power and cutting edge performance. According to the world wide and U.S. PC client sub form factor 2011 – 2015 forecast conducted by International Data Corporation (IDC), AIO desktops are gaining traction in the desktop market, mostly driven by the consumer segment, where their share is expected to grow steadily and hit 33% by the end of 2015. In India, the shipments for AIOs have been growing steadily for the last 5 quarters with an average of 50,000 shipments per quarter. Price decline is another factor that is boosting the opportunity for AIO, and more consumers are showing interest in the AIO form factor and touch technologies.
Today, the desktop form factor is evolving, and one of the fastest growing form factors is the AIO PC. The new 2nd Generation Intel Core family processors not only provide AIO PCs with smart performance and stunning visuals, but they are energy-efficient and the vision Intel is driving towards is local integration of AIO systems with interchangeable motherboards, AIO enclosures and PC components from multiple suppliers. They are a new category of PCs that consolidate the computer and monitor in one space-saving device without compromising on performance.