IBM Launches Cloud-Based Analytics And Mobile Initiatives For Biz Partners

IBM has launched a set of global initiatives to arm its global ecosystem of business partners to embrace cloud, mobile and Big Data analytics technologies to generate new revenue streams with new buyers such as the Chief Marketing Officer (CMO) and the Chief Financial Officer. IBM is making a significant commitment to the business partner community to help them build innovative solutions that take advantage of advanced technologies enabling clients to tackle the next wave of data intensive business challenges.

With this news, IBM is launching a set of new initiatives to prepare its global ecosystem to capture this growing market opportunity. As the digital consumer continues to demand a unique and personalised experience across multiple channels, IBM offers CMOs and marketers the tools necessary to turn mounds of Big Data into actionable insights. IBM is empowering its business partners with tools and new services to maximise the efficiency of their own digital marketing efforts and better serve their clients, especially small to midsize businesses in emerging markets such as India and Africa.

“The interdependence of mobile, social, Big Data and cloud is undeniable, and will only multiply as data growth and mobile use continue,” said Mark Hennessy, GM, IBM Global Business Partners. “We are committed to the success of our business partners in this shift in the way we do business across industries and around the globe. To seize this Big Data opportunity, IBM has laid the foundation for a comprehensive set of initiatives for IBM Business Partners, who are key to our growth strategy, can help these clients address their business needs as the business grows.”