IBM has announced its intent to acquire the strategic messaging service assets of Outblaze, a privately held provider of online messaging and collaboration services, based in Hong Kong. Building on IBM Lotus’ market position in messaging software, the asset acquisition will accelerate the delivery of affordable, Web-based e-mail services in a software-as-a-service (SaaS) model.
With more than 10 years of experience, Outblaze was one of the first companies to offer a fully hosted multilingual e-mail service. Today, Outblaze operates an online service platform for the provision of private label e-mail, collaboration and social media services for other service providers, telecommunications operators, corporations, academia, media and publishing companies.
The Outblaze messaging service will be part of IBM Lotus’ Project Bluehouse. 'Bluehouse' is IBM’s online social networking and collaboration service designed for businesses and currently in open beta (http://bluehouse.lotus.com). Bluehouse helps people work together more quickly and easily beyond the boundaries of their organisations. Within the service people can share files, chat, participate in online meetings and network over the Web.
Bob Picciano, general manager, IBM Lotus Software and WebSphere Portal, said, "Lotus has always helped people get more connected, and we recognise that getting the right information and expertise particularly outside of your own organisation, can pose quite a challenge. IBM will help companies overcome the barriers of time, distance and affiliation to easily work together and deliver better business outcomes".
The combination of the Outblaze assets and 'Bluehouse' will provide customers with more choices in messaging solutions. Enterprise clients will be able to use IBM as a single provider for all their messaging needs, whether on-premise or online, serving a range of user needs from occasional to full-time.
Small business customers will get an integrated set of collaboration services that allow them to easily work with their network of customers and partners. Partners such as telecommunications operators and Internet service providers will be able to package and sell collaborative services to their clients under their own brands.
Further detail on how these new assets will become part of IBM’s online portfolio will be disclosed at the Lotusphere conference to be held in Orlando next week.
Updated Date: Jan 31, 2017 02:06:24 IST