GoDaddy, ShopClues ally to help small businesses with domain names to build brand online

GoDaddy, the technology provider dedicated to small businesses, and ShopClues, the managed marketplace, announced a strategic partnership to help small businesses listed on ShopClues establish unique web identities with domains from GoDaddy. Through this partnership, ShopClues merchants can now direct visitors to their ShopClues listings page using a domain name from GoDaddy with just a single click rather than looking through the huge clusters of product listings from thousands of sellers, informed the companies in a statement.

ShopClues has over 400,000 merchants or small businesses listed on its marketplace, and ships more than 3.5 million items every month across all product categories, says the company. With domains from GoDaddy, ShopClues merchants can now drive potential customer web traffic directly to their page listed on ShopClues and at the same time, building their online identity and brand with a distinct domain name from GoDaddy. The ability to drive traffic to their specific page using a short and memorable URL, presents SMBs with the ability to offer promotions and better target its customers with their own website address via a link as the ‘call-to-action’, say the companies talking about the benefits that small businesses stand to gain from the alliance.

“As India’s first and largest managed marketplace, our focus is to enhance our merchants’ visibility on the Internet and facilitate their growth. Our partnership with GoDaddy will help empower our seller base of over 400,000 merchants, in building a unique brand image while still enjoying the benefits of being enlisted on our platform that gives them support, credibility and access to millions of customers across the country. The synergistic partnership will further help our customers discover and purchase products from their favorite sellers with ease”, said Sanjay Sethi, co-founder and CEO of Shopclues.

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"With internet penetration at an all-time high in India, more small businesses are coming online to tap the huge ecommerce opportunity," said Rajiv Sodhi, Vice President and Managing Director, GoDaddy India and Australia. "Small businesses selling their products through the e-commerce platforms, often get lost in the huge marketplace with thousands of listed sellers. We are delighted to announce this partnership with ShopClues to provide its merchants with an online address that represents their individual brand and is easy to identify for their customers. You can connect your domain name to an online marketplace and consolidate your online presence with your unique online address.”