Essel Group Adopts SAP To Foster Business Growth

Essel Group, a leading player in the media and entertainment industry, has announced a significant move to adopt SAP as its ‘platform of choice’ to help accelerate its business growth. Harnessing SAP technology, Essel Group will aim to foster continuous innovation in its business.

Subhash Chandra, chairman, Essel Group, said, “We have a strategic vision for the media and entertainment industry and are aggressively taking the group on a path of transformation to change the fundamentals of the industry. In this journey of transformation, SAP is a natural choice for us. We trust that this alliance will help our organisation to set a new benchmark in computing for our industry”.

The media and entertainment industry has undergone radical transformations in recent years. Diversifying strategy to reach out to the target audience in a digital world is now a critical priority.

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SAP’s media solution, with its strong understanding of media business processes, helps address these new challenges. It allows media companies to generate new business while improving organisational efficiencies.

Bill McDermott, president and CEO of SAP Americas and Asia Pacific Japan, said, “The media industry offers exciting opportunities for companies that can adapt to rapid change. SAP is proud to partner with the Essel group and aid their business transformation journey”.