Enterproid, a new mobile startup focused on helping businesses open up a broader, more functional set of mobile devices to their employees without compromising on enterprise-grade security or control, is launching its first product: Divide, a technology platform that enables professionals to maintain completely separate professional and personal profiles on a single device.
The professional profile on a Divide device has attributes that include security, access control, and a set of enterprise-grade versions of applications like email, a web browser, instant messaging, and SMS. The personal side is as open as any other consumer device on the market, and is kept completely private to the user. Users can switch back and forth between their professional and personal profiles, but no data can cross the division.
Also included in the Divide platform is ARC, a completely cloud-based device management platform that both companies and individuals can use to manage their Divide phones and tablets. ARC can also be used to track and manage iOS and Windows Phone 7 devices.
“We’ve witnessed a sea change in mobile technology in recent years, and yet enterprise mobility has lagged behind, as companies have been forced to make difficult choices between the security and control of older mobile platforms and the power and functionality of newer platforms like Android and iOS,” said Andrew Toy, CEO and Co-Founder, Enterproid. “With the launch of Divide, we’re taking the first step toward a world where companies no longer have to sacrifice security for functionality; a world where no one has to make compromises of any kind in choosing their phones or tablets.”