Enterprise messaging app Flock unveils its App Store

Flock, the enterprise collaboration app, has recently launched its App store. Users will now be able to connect external work apps and services that they frequently use, directly into Flock. Currently the Flock App Store allows integrations with apps such as Trello, Github, Twitter, Jira, Bitbucket, and many others. Users can select the apps they want integrated so that they can get all notifications directly within Flock — from support requests, code check-ins, and error logs to Twitter updates. The App Store integration allows for notifications from these apps directly mobilise entire Flock groups and initiate conversations among relevant stakeholders in real-time. For instance, integrating the Trello app lets teams and project managers know of changes made to boards, cards and lists. Similarly, plugging in the Twitter app ensures the marketing team receives instant alerts about what people are saying about their brand on social media. The company is aiming to provide users with all the information they need in one place. The Flock App Store eliminates the hassle of switching between and managing multiple apps at work, adds the company. Bhavin Turakhia, CEO and Founder, Flock, said, “This is the next logical step for Flock as a product. The App Store makes Flock incredibly powerful, especially considering the rich functionality we already have in place such as to-do’s, reminders, polls and code snippet sharing. Combined with these features, it makes it possible for your app to start a conversation within a group by notifying you about something important, and you can take immediate remedial action, whether it is the next step in a project or reactive marketing on social media. I am extremely excited by the direction in which Flock is heading as a product.” At present, the Flock platform allows users to integrate external apps and custom build integrations. Soon organisations and developers will be able to build their own apps and chatbots suited to their specific requirements, shares the company.