A social business is not a non-profit. Rather Social Businesses are smart organisations that put people at the centre and amplify the value of human connections – whether it is through cross-channel marketing campaigns, social collaboration, workforce science, analytics, and more. Smart social businesses can drive internal and external collaboration, build, educate and protect the workforce, understand and engage customers, mine community expertise and transform business processes. In a three-part interview, Anmol Nautiyal, Director, IBM Social Business & IBM Smarter Workforce unwraps the Social Business concept, discusses the state of Social Business in India and how industry and government can leverage this concept. He also delves into the technology underpinnings for Social Business, whether it goes across the spectrum–from giants to SMEs, and provides insights into who in an organisation should lead the effort to become a Social Business. STORY CONTINUES BELOW THIS AD