Cos With Mature Mobile Strategies See Three Times Higher Revenue Growth: Study
SAP AG has released a report, to better understand the degree of mobile adoption, maturity of best practices and impact on enterprise performance across industries.
The study’s analysis framework evaluated customers in four areas for competitive advantage, including mobile strategy, creation of mobile apps, control of mobile devices and consumption of mobile apps. For each of the four categories, participating companies were evaluated on the maturity of their best practices and greatest business impact and then divided into five levels of maturity.
The leading, most mature companies displayed a clear set of common characteristics that include:
- A mobile strategy in place for all departments and relevant processes; input obtained from all external and internal stakeholders
- Established operating system standards and a reliable platform deployed; all security and scaleability issues addressed
- A strong, well-documented security policy, centralised device monitoring and an excellent device authentication mechanism in place
- End-user involvement early in the development cycle and feedback phase; training on new applications and all wireless issues; mobile access to all enterprise applications
The leading companies from the study reported that 37.5 percent of users with mobile access to cross-functional applications experience more than 43 percent higher productivity compared to companies in the bottom tier. On average, survey participants were most mature when managing and controlling mobile applications but least mature when developing a mobile strategy.
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