 "Cisco's 'Network On Wheels' Van To Reach Eastern Region SMBs")
Cisco has announced the roll out of the ‘Network On Wheels’ (NOW) Van programme across the Eastern region in the country and has shared plans to address the Information Technology (IT) needs of the burgeoning Small and Medium Business (SMB) segment in the region. The company’s NOW Van programme comprises a mobile showcase of customised Cisco networking solutions including advanced technologies such as security, wireless, mobility and unified IP Communications.
Under the NOW programme, Cisco has created a customised van with a live network environment on board. The ‘Network on Wheels’ van is a 25 foot mobile showcase equipped with the latest Cisco networking solutions. The mobile van visits strategic industrial locations across key tier I, II and III cities and hosts live demonstrations for more than 100 customers per city in the country. The Cisco NOW van demonstrates for SMBs interactive technology solutions designed to ultimately drive business growth.
Amit Malik, vice president-East, Cisco India and SAARC, said, “The eastern region has been a key market for Cisco to demonstrate how technology can be an effective driver for increasing global competitiveness and operational efficiencies. SMBs in the region are waking up to the implications of technology as a strategic business tool and the NOW Van programme aims to address this awareness gap by showcasing a complete range of customised Cisco networking solutions for SMBs across technologies such as routing, switching, security, wireless, voice and video. It is amongst the largest marketing initiatives in India by Cisco and is a key pillar of our SMB strategy.”
Cisco’s solutions being showcased as part of the NOW Van include Unified Communications applications, which comprise productivity tools and integrated voice, Web and videoconferencing capabilities, help control costs, increase productivity and boost competitiveness. The Cisco SMB Class Secure Network Foundation is a cost-effective networking solution that delivers the connectivity, simplicity, security and scalability required to optimise business operations. The Cisco Business Communication Solution, apart from converging voice and data technologies onto a single network, features simplified products, applications and management tools, a lifecycle services approach, financing options and built-in security for the entire business. All of these solutions, as well as the supporting hardware, can be experienced in the van.