 "Cisco Launches Borderless Profithon Partner Programme")
Cisco has launched the Borderless Profithon partner programme aimed at accelerating Borderless Networks business in the SMB and mid-market segment for routing, switching, security and wireless technologies. It is designed to reward partners, and to drive awareness for Cisco’s Borderless Networks Architecture across SME markets. The programme will remain live until April 29, 2011. All Cisco partner organizations providing this portfolio will get an opportunity to win numerous attractive rewards. The company plans to undertake a 30-city roadshow to educate customers, on the benefits of Borderless Networks architecture and partners, on ways to derive greater profits from the borderless networks portfolio.
The purpose of this program is to build loyalty among Cisco partners and promote Cisco Borderless Networks products. It follows the enthusiastic response to the recently launched ‘Grand Slam’ partner programme. Overlapping SKUs (Stock-keeping Units) will be given the benefits of both programmes – Grand Slam and Borderless Profithon.
“Indian SMB and mid market customers, while being price-sensitive, are also aware of the value and competitive advantage that good technology infrastructure can bring to their business. Cisco’s Borderless Networks product portfolio delivers significant value to customers, who would like to build networks that are faster in application delivery, video ready, energy efficient, mobile and secured. Borderless Networks Profithon program showcases Cisco’s latest offerings, for building next generation networks,” said Avinash Purwar, Senior Vice President, Borderless Network, Cisco.
“We foresee immense growth from our SMB and Mid-market business. In order to fully realize the potential of this segment, we have focused on strengthening and forging long-term partner relationships in these markets. Programmes such as Borderless Profithon seek to recognize high performance partners while helping to expand awareness of Cisco’s small business portfolio among this community. Being a channel-driven company, we seize every opportunity to demonstrate to our partner community how much we value their efforts and contributions,” said Pramodh Menon, Senior Vice President, Cisco India & SAARC.