Cisco has announced Cisco MOVE, a framework that comprises new solutions to enable service providers to better manage, enhance and take financial advantage of the rapidly growing volume of mobile video and data traffic.
The new Cisco MOVE (Monetisation, Optimisation, Videoscape Experience) solutions include Cisco Mobile Videoscape, Cisco Service Provider Wi-Fi and Cisco Adaptive Intelligent Routing (AIR). Cisco MOVE solutions represent the next phase of Cisco’s Service Provider Mobility strategy, which enables service providers to better monetise and optimise their networks, while delivering personalised mobile services across wired and wireless networks.
The new Cisco MOVE solutions span the mobile network, from client to network to cloud, and are designed to address the increasing volume of mobile data traffic – particularly video. According to the recently released Cisco Visual Networking Index (VNI) Global Mobile Data Traffic Forecast for 2010 to 2015, two-thirds of the world’s mobile data traffic will be video by 2015. Mobile video traffic will more than double every year between 2010 and 2015.
“Cisco is extending the power of Wi-Fi beyond the enterprise with new innovations that allow service providers to optimise and monetise their networks. Cisco’s Next Generation Hotspot vision elevates the status of Wi-Fi as a trusted radio network on a par with cellular radio access networks, by enabling service providers to optimise their networks by offloading data traffic to Wi-Fi, ensuring a superior user experience with transparent authentication and roaming,” said Ray Smets, Vice President and General Manager, Wireless Networking business unit, Cisco.