BSNL Selects Verimatrix Content Security System For IPTV Services

Verimatrix, a provider of content security technologies that enhance the value of pay-TV networks, has announced that its Verimatrix Video Content Authority System (VCAS) for IPTV has been deployed to protect IPTV services to Bharat Sanchar Nigam Ltd (BSNL) customers. The state-owned telecommunications operator has embarked on a nation-wide launch in conjunction with Smart Digivision Private (SDPL) and is planning to serve several IPTV subscribers over the next three years.

The subscribers will have access to more than 140 television channels and an extensive on-demand movie library with premium titles at no extra cost. Verimatrix’s software-based content security solution outperformed alternatives due to its ability to support a fully-layered content protection strategy and a strong partner ecosystem. One component of that strategy is VideoMark, Verimatrix’s end-to-end forensic watermarking solution for digital video. VideoMark is an effective and accurate way for the operator to trace illicit re-broadcasting and content copying, directly addressing a potentially major source of revenue loss.

Sanjay Jain, CTO at SDPL, says, “In order to compete in this market, we needed to offer differentiated services that would gain long-term loyalty with our customers. Verimatrix’s security solutions and integration partnerships enabled us to successfully launch our IPTV service – more quickly and cost-effectively.”

The VCAS for IPTV has been designed to take advantage of IP-based, bi-directional networks by leveraging mature, two-way Internet security protocols, a Public Key Infrastructure (PKI) public/ private key pair system and X.509 digital certificates. Verimatrix’s downloadable security system for IPTV clients enables less expensive set-top box hardware and can be updated or renewed as required to combat piracy attacks. VCAS for IPTV has been integrated with SeaChange’s middleware and video-on-demand (VOD) server for BSNL’s service.