Blue Star Infotech (BSI) has successfully implemented an integrated ERP platform for Condé Nast (India).
This platform, based on the Microsoft Dynamics product suite, is designed to integrate the operations (editorial, circulation, advertisement, sales etc.) with the financials, thereby, facilitating forecasting and decision-making and enabling Condé Nast to meet its growing business needs.
Condé Nast (India) is the Indian operation of Condé Nast International publishing house, which owns such titles as Glamour, Vanity Fair, GQ, Architectural Digest, Condé Nast Traveller and The New Yorker.
Vishandas Hardasani, finance director, Condé Nast (India), said, “Blue Star Infotech was very professional in its approach towards our implementation of Navision and very creative at providing unique solutions required by our business.”
Satish Gaonkar, vice president, Consulting Services Practice of BSI, said, “With successful implementations at media companies such as Condé Nast and Nimbus Communications, we have expanded our footprint to provide niche services to print media, broadcasting and media research segments. We can successfully address print media industry specific issues such as controlling ad sales, circulation and editorials with a standard package solution like Microsoft Dynamics. Our experience here will further strengthen our offerings to the media and entertainment industry.”