 "BroadVision's e-Business Solution Transforms Manorama Online")
Media group Malayala Manorama has extended its contract with BroadVision, a provider of strategic e-business solutions, to power its online content website – Manorama Online, which functions as a news portal.
In order to implement a better end-to-end e-business solution and to differentiate itself from competitors, Manorama Online decided to switch to the BroadVision platform, thereby providing better stability and scalability for its portal, more advanced personalisation features to customers, and smooth integration with the back-end systems via XML. In this project, Manorama Online implemented both BroadVision Portal and Commerce solutions with two add-on services: One-To-One Content and Deployment Centre.
“The decision was made because of BroadVision’s robust e-commerce engine, which enables secure and seamless transactions on the Web, yet integrated easily to our existing back-end systems, like SAP,” said Mariam Mammen Mathew, chief operating officer of Manorama Online. “BroadVision’s solution provides great manageability, which enables our business managers to change the rule sets that control the content with ease. As a result, this has dramatically increased Manorama Online’s traffic and productivity.”
Mathew claims that Manorama Online has over 350 million page views per month and one of the reasons for this was the BroadVision technology and also the support received from BroadVision Global Services on development and implementation.
“We are pleased that the BroadVision solution suites were able to provide a well-packaged solution to help transform a historical media house such as Malayala Manorama to a modern world information conglomerate,” said Dr Pehong Chen, president and CEO of BroadVision.