Bangalore-based Biz Sciences launches mobile first affinity-marketing platform 'Pointize'

Bangalore-based Biz Sciences, a mobile CRM and affinity marketing solutions provider, has launched a mobile first affinity-marketing platform – Pointize. The platformhelps retailers and service providers, market their products and services to customers of other large partner brands’ proprietary customer database.

Pointize provides a cloud-based technology platform that enables multiple white labeled mobile and web apps to leverage the numerous marketing capabilities of the platform.

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“At Biz Sciences we believe that technology is bringing a paradigm shift in how marketers acquire and retain customers. Pointize can add value in many ways to audiences and also tap into growth markets for enhancing ROI on marketing spends,“said Sri Raghavan, Founder and CEO of Biz Sciences.

With over a billion registered SIM cards in the country and the phenomenal growth of smartphones, mobile based customer acquisition programmes offer brand marketers a plethora of solutions and also the opportunity to tap into high growth markets, which in the past offered few options. With Pointize- marketers can create amobile store front and mobile POS;GPS-enabled digital promotion coupons; market your brand to proprietary and targeted databases.

Pointize’s clients include Bank Of India, a leading PSU Bank and Fortis.