 "Amdocs To Acquire Mobile Network Optimisation Company")
Amdocs , a provider of customer experience systems and services, announced it has entered into a definitive agreement to acquire privately-held Actix for approx $120 million in cash, subject to customary closing conditions.
This acquisition expands Amdocs’ customer experience portfolio further into the network domain to manage customer experience across both networks and IT.
With this acquisition Amdocs will be expanding its CES (Customer Experience Systems) portfolio with geo-located network data that will drive a variety of optimisation use cases.The company claims that the acquisition will makeAmdocs the first vendor to offer customer experience-driven network optimisation based on a holistic view of the customer experience across all networks, BSS and OSS (business and operational support systems).
Geo-located network information provided by Actix’s solutions, combined with customer data and capabilities from Amdocs’ policy management, BSS and OSS systems, will allow service providers to support sophisticated customer experience use cases and take proactive action based on network performance to modify and improve the experience of a specific customer or group of customers. As a result, service providers will be able to differentiate the customer experience and achieve cost-efficiency with improved automation and optimisation of their existing networks, as well as when rolling out new network technologies, such as LTE and small cells.
“Together, Amdocs and Actix will continue to pioneer development in network optimisation, enhancing our position as the leading provider of network-independent solutions in this area,” said Bill McHale, chief executive officer of Actix. “The combination of our assets, spanning network and IT, will offer service providers the most powerful customer experience driven network optimisation solution available.”
“With this acquisition,Amdocs will continue to lead the way in customer experience innovation,” said Rebecca Prudhomme, vice president of product and solutions marketing for Amdocs. “Linking network knowledge to customer insight, we will continue to deliver on the promise of our CES 9 portfolio to help service providers unleash the power of experience, while delivering operational efficiencies.”