Airtel, HP To Promote Broadband, PC Penetration

Bharti Airtel has announced its collaboration with HP in a combined effort to promote broadband and PC penetration in the country. Under the scope of the partnership, Airtel will offer consumers a broadband connection at Discounted Entry Cost with every HP and Compaq notebook and desktop. This alliance is a key initiative by the two industry leaders to join forces to further enhance broadband and PC penetration levels in the country.

Deepak Srivastava, CEO-North, Telemedia Services, Bharti Airtel, said, “At Airtel, it is our consistent endeavour to look at innovative ways that help our customers derive the most out of their broadband experience. The synergies of the Airtel-HP alliance will leverage the symbiotic relationship between the PC and broadband, spurring uptake of best-in-class content and an enhanced on boarding experience for both existing and first time users. This initiative will further enhance our position in the broadband space, and is an excellent value for money proposition for our customers.”

Rajiev Grover, director, Consumer Products, HP PSG India, said, “HP has continuously worked towards creating an enabling ecosystem by not only creating a diverse product range, but also to create relevant offerings appealing for the dynamic market. With this unique partnership with Airtel broadband service, we have gone a step beyond adding value to the PC experience that HP has to offer. As more and more consumers log onto the Internet for e-commerce, entertainment and gaming, P2P sharing and for downloading applications, this tie-up will enable the user to get more from his PC.”

Under the offer, Airtel is offering customers buying any HP Compaq notebook an Airtel broadband connection at extremely pocket-friendly/ consumer-friendly terms that include Zero Security Deposit and Installation Fee, free Wi-Fi connection and discounts on Broadband Rental upto 14 months.