 "Aircel Pan-India Network Expansion Powered By Telcordia")
GSM mobile operator Aircel is now positioned to capture additional market share with the implementation of the Telcordia Real-Time Charging solution. Telcordia, a provider of mobile, broadband, fixed and cable communications software and services, successfully deployed the solution in just five months, powering Aircel’s pan-India network roll-out and supporting the introduction of interactive, real-time services and tariff plans.
Aircel, part of Maxis Communications Berhad, Malaysia, awarded Telcordia a five-year, multi-million dollar contract for Telcordia Real-Time Charging, a flexible charging and policy control solution for their mobile prepaid subscribers. Telcordia also drew on its telecom consulting experience to manage the integration of the solution into the Aircel network, and worked with in-country partners during implementation.
“We selected Telcordia’s solution because it provides us with the reliability and scalability we need to support our business strategy of delivering service innovation to our subscribers,” said Gurdeep Singh, COO, Aircel Cellular.
Singh further said, “Telcordia implemented the entire solution in record time. The prepaid solution is flexible and vendor agnostic, which means that we are able to quickly implement new service offers, which will attract more customers and build our market share. This solution is core to our strategic vision of being a communications pioneer in the delivery of mobile voice and data services in the Indian market.”
India is experiencing an unprecedented rate of subscriber growth and the challenge for Communications Service Providers (CSPs) is to attract new subscribers, keep existing ones and increase service use to boost revenue. Telcordia Real-Time Charging makes it easy to create and deploy customer-specific rules for rating, discounting, promotions, and settlements, enabling Aircel to differentiate their service offerings and personalise the experience for customers.
“In the hyper-competitive market in India, time-to-market for new services is critical,” said Anuj Kapur, country head, Service Delivery Solutions, Telcordia. “Aircel is now well positioned to secure high-value subscribers, grow their business and drive revenue through the delivery of new content and services.”