3i Infotech Forays Into Indian Media & Broadcasting Industry

IT company 3i Infotech has announced its entry into the media and broadcasting industry as a System Integrator. The company will offer a unique value proposition to media and broadcasting companies, with best-of-the-breed products from global media and broadcast solution vendors, complemented with 3i Infotech`s own experience in System Integration and Project Management Services, thereby providing the entire range of offerings to the industry.

As a System Integrator for the media and broadcasting Industry, 3i Infotech has partnered with global technology players such as Apple, VSN, Kramer Electronics, Mhatre Electronics (authorised distributor of JVC), Harris and Comsat. The company will provide offerings, which incorporate solutions customised to meet unique requirements of the sector.

The System Integration offerings by 3i Infotech include:

- Media Consultancy Services (MCS): Offering television channels an absolutely automated workflow by flawless integration of numerous components and related services
- Media System Integration Services (MSIS): Utilising best-of-the-breed products from global broadcasting solution vendors, to develop a highly customised solution
- Integrated Media Solutions (IMS): Ensuring optimisation of the workflow across various phases and facets of broadcasting operations

Anirudh Prabhakaran, executive director and president-South Asia, 3i Infotech, said, “We are delighted to venture into a contemporary market such as the media and broadcasting space, which needs intensive IT and System Integration support. The media and broadcasting industry is one which continues to receive the patronage of retail masses, irrespective of the state of the economy in various countries, and particularly in India. This puts 3i Infotech in a unique position to add value to the dynamic media and broadcasting industry in India.”