Beiersdorf launches new strategy programme with investments
FRANKFURT (Reuters) - Nivea skin cream maker Beiersdorf announced on Tuesday it would make additional investments of up to 80 million euros ($91 million) a year in its consumer business segment. 'Our entire business model needs timely adaptation due to new market realities and fast-changing technology developments,' said Chief Executive Officer Stefan De Loecker
FRANKFURT (Reuters) - Nivea skin cream maker Beiersdorf announced on Tuesday it would make additional investments of up to 80 million euros ($91 million) a year in its consumer business segment.
"Our entire business model needs timely adaptation due to new market realities and fast-changing technology developments," said Chief Executive Officer Stefan De Loecker.
"This requires first and foremost higher investments."
(Reporting by Tom Sims; editing by David Evans)
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