Audi India appoints Joe King as new head

Mumbai: Joe King has been appointed as the Head of Audi India, effective September 1st. King will take over from Michael Perschke who will become head of network strategy and business management, international level, at AUDI AG.

Joe King brings more than 23 years of automotive experience to the role, having commenced his career with Toyota in 1990. He has extensive experience with both mass and premium market brands including Toyota, BMW and Audi in Australia and has experience in both retail and wholesale roles within the automotive industry.

[caption id=“attachment_1061509” align=“alignleft” width=“380”]  Joe King will be the luxury car manufacturer’s new India head. Audi[/caption]

Joe King moves to Audi India from Audi Australia as general manager and dealer principal of Audi Australia’s wholly-owned retail subsidiary, Audi Centre Sydney.

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From 1996 until 2009, Joe King held various roles with BMW Group Australia including Managing Director of BMW Sydney and General Manager of Sales. He also held the position of General Manager of Sales at BMW Melbourne, along with the role of Finance and Insurance Manager.

Michael Perschke, who moved to Audi India in July 2010, took the brand from 3003 cars in 2010 to 9003 cars in 2012, aggressively expanding its product portfolio.

Audi India saw sales of 5551 cars during the January-July 2013 period, a growth of 19 percent from 4680 cars last year.