 "Audi February sales grow 29% on year")
Audi, the German luxury car manufacturer, made a strong start to the year by grossing sales of 775 cars in February 2013. The luxury carmaker recorded a 29 percent growth year-on-year, having sold 600 cars last February.
“The year has started on a positive note for us with successful launches of the new Audi Q5 and the new Audi R8 in January. We introduced the petrol variant of the hugely popular Audi Q3 in February. Our popular SUV models are enabling us to continue on our growth story. Our sale of 775 cars in February signifies the increasing appetite of luxury car customers for Audi cars,” said Michael Perschke, Head, Audi India.
[caption id=“attachment_647977” align=“alignleft” width=“380”] Following the record-breaking year of 2012, globally Audi posted a successful start to 2013. Audi India[/caption]
Following the record-breaking year of 2012, globally Audi posted a successful start to 2013. In January, the brand with the four rings sold around 111,750 automobiles worldwide, an increase of 16.3 percent and testimony to a clear growth in all regions of the world.
In India the company has an ambitious outlook for 2013 and plans to sell 10,800 cars this year versus the 9003 cars it sold in 2012.
But, the company indicated that the recent increase in custom and excise duty may make its cars more expensive.
“The recent announcements in budget may dampen the spirit of customers. Increase in Custom Duty for imported cars and Excise Duty on SUVs was very surprising. We will have to seriously evaluate the impact of this hike on our prices and, have no choice other than to pass on the increase to the customer,” said Perschke.
Audi India, which presently has 25 dealership locations, plans to expand its network to 34 dealerships by the end of 2013. The company recently opened new showrooms in Mumbai South and Lucknow. Last year also saw the opening of Audi showrooms in Raipur, Kanpur, Goa, Navi Mumbai, Coimbatore, Delhi West, Nagpur and Bhopal.
Impact Shorts
More Shorts“Despite a very competitive environment, new players and models we see a strong acceptance of our brand by the successful Indian business man/women. We see a clear trend that business leaders and achievers want to associate themselves with a winning brand like Audi” said Mr. Perschke.
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