Firstpost
  • Home
  • Video Shows
    Vantage Firstpost America Firstpost Africa First Sports
  • World
    US News
  • Explainers
  • News
    India Opinion Cricket Tech Entertainment Sports Health Photostories
  • Asia Cup 2025
Apple Incorporated Modi ji Justin Trudeau Trending

Sections

  • Home
  • Live TV
  • Videos
  • Shows
  • World
  • India
  • Explainers
  • Opinion
  • Sports
  • Cricket
  • Health
  • Tech/Auto
  • Entertainment
  • Web Stories
  • Business
  • Impact Shorts

Shows

  • Vantage
  • Firstpost America
  • Firstpost Africa
  • First Sports
  • Fast and Factual
  • Between The Lines
  • Flashback
  • Live TV

Events

  • Raisina Dialogue
  • Independence Day
  • Champions Trophy
  • Delhi Elections 2025
  • Budget 2025
  • US Elections 2024
  • Firstpost Defence Summit
Trending:
  • Nepal protests
  • Nepal Protests Live
  • Vice-presidential elections
  • iPhone 17
  • IND vs PAK cricket
  • Israel-Hamas war
fp-logo
ASCI pulls up Parle, Marico, Vivo, Amul among others for misleading advertisements
Whatsapp Facebook Twitter
Whatsapp Facebook Twitter
Apple Incorporated Modi ji Justin Trudeau Trending

Sections

  • Home
  • Live TV
  • Videos
  • Shows
  • World
  • India
  • Explainers
  • Opinion
  • Sports
  • Cricket
  • Health
  • Tech/Auto
  • Entertainment
  • Web Stories
  • Business
  • Impact Shorts

Shows

  • Vantage
  • Firstpost America
  • Firstpost Africa
  • First Sports
  • Fast and Factual
  • Between The Lines
  • Flashback
  • Live TV

Events

  • Raisina Dialogue
  • Independence Day
  • Champions Trophy
  • Delhi Elections 2025
  • Budget 2025
  • US Elections 2024
  • Firstpost Defence Summit
  • Home
  • Business
  • ASCI pulls up Parle, Marico, Vivo, Amul among others for misleading advertisements

ASCI pulls up Parle, Marico, Vivo, Amul among others for misleading advertisements

Press Trust of India • April 17, 2019, 09:53:01 IST
Whatsapp Facebook Twitter

Paytm’s two advertisements are found to be misleading by omission and were likely to lead to grave or widespread disappointment in the minds of consumers

Advertisement
Subscribe Join Us
Add as a preferred source on Google
Prefer
Firstpost
On
Google
ASCI pulls up Parle, Marico, Vivo, Amul among others for misleading advertisements

Mumbai: The advertising industry’s self-regulatory body Advertising Standards Council of India (ASCI) has pulled up Parle, Marico, Vivo, Amul among others for misleading advertisements. The council pulled up Parle’ Magix Biscuit ad where a kid dressed in the police uniform pulls the trigger and fires a bullet, through an audio cue, at the shopkeeper stating that the humorous TVC, though not objectionable, manifests a dangerous practice, exploits the vulnerability of minors and more importantly encourages minors to emulate the modus operandi of any crime, ASCI said in a release on Tuesday. It also upheld complaint against Amul’s Memory Milk-Tropical Fruit ad claim ‘Milk with goodness of Ayurveda’ and ‘contains various Ayurvedic herbs that are traditionally known to boost memory’, stating the claims are not substantiated as the advertiser did not provide data of any scientific rationale or published literature references to support the claimed benefits. “The claims are misleading by exaggeration,” it said and asked the advertiser to take corrective steps or pull out the ad. [caption id=“attachment_4274571” align=“alignleft” width=“380”] ![Representative image. Reuters](https://images.firstpost.com/wp-content/uploads/2017/12/Advertising-Image-copy-1.jpg) Representative image. Reuters[/caption] It also pulled up Marico’s True Roots Botanical Hair Tonic ad as the claims are not adequately substantiated. “While the product may cause darkening of grey hair by virtue of Kesh Ranjak ingredients the claims were found to be misleading by ambiguity and implication,” ASCI said adding the disclaimers in the TVC are not in the same language as that of the voice over. Paytm’s two ads are found to be misleading by omission and were likely to lead to grave or widespread disappointment in the minds of consumers. “The ad claims, ‘Win upto Rs 100 crore of gold. No KYC needed. Assured gold back on first transfer’. The claim of ‘No KYC needed’ is misleading by omission and ambiguity. It noted that Honda’s ad claiming zero percent interest in Tamil Nadu, was misleading by omission and failed to mention that the offer was subject to 50 percent payment on purchase of the vehicle and said the claim is likely to lead to grave or widespread disappointment among consumers. Chinese handset maker Vivo’s V11 Pro ad claim of dual rear camera with dual pixel technology was not substantiated, and was found to be misleading by exaggeration. Similarly, it found Voltas refrigerator’s ad claim, ‘Vegetables remain fresh even after 30 days’ was inadequately substantiated, and is misleading by exaggeration. Besides, it also pulled up BlackBerry Key 2/BlackBerry Evolve advertisement’s claim, ‘Most secure android smart phone’, as it was not substantiated with comparative data to prove that the advertiser’s smart phone was more secure or reliable to use than any other android smart phone brands, or through any third-party validation and said the claim is misleading by exaggeration.

Tags
Voltas ASCI Amul Parle Paytm Vivo V11 Pro Marcio
End of Article
Latest News
Find us on YouTube
Subscribe
End of Article

Impact Shorts

Tata Harrier EV vs Mahindra XEV 9e: Design and road presence compared

Tata Harrier EV vs Mahindra XEV 9e: Design and road presence compared

The Tata Harrier EV and Mahindra XEV 9e are new electric SUVs in India. The Harrier EV has a modern, familiar design, while the XEV 9e features a bold, striking look. They cater to different preferences: the Harrier EV for subtle elegance and the XEV 9e for expressive ruggedness.

More Impact Shorts

Top Stories

Israel targets top Hamas leaders in Doha; Qatar, Iran condemn strike as violation of sovereignty

Israel targets top Hamas leaders in Doha; Qatar, Iran condemn strike as violation of sovereignty

Nepal: Oli to continue until new PM is sworn in, nation on edge as all branches of govt torched

Nepal: Oli to continue until new PM is sworn in, nation on edge as all branches of govt torched

Who is CP Radhakrishnan, India's next vice-president?

Who is CP Radhakrishnan, India's next vice-president?

Israel informed US ahead of strikes on Hamas leaders in Doha, says White House

Israel informed US ahead of strikes on Hamas leaders in Doha, says White House

Israel targets top Hamas leaders in Doha; Qatar, Iran condemn strike as violation of sovereignty

Israel targets top Hamas leaders in Doha; Qatar, Iran condemn strike as violation of sovereignty

Nepal: Oli to continue until new PM is sworn in, nation on edge as all branches of govt torched

Nepal: Oli to continue until new PM is sworn in, nation on edge as all branches of govt torched

Who is CP Radhakrishnan, India's next vice-president?

Who is CP Radhakrishnan, India's next vice-president?

Israel informed US ahead of strikes on Hamas leaders in Doha, says White House

Israel informed US ahead of strikes on Hamas leaders in Doha, says White House

Top Shows

Vantage Firstpost America Firstpost Africa First Sports
Latest News About Firstpost
Most Searched Categories
  • Web Stories
  • World
  • India
  • Explainers
  • Opinion
  • Sports
  • Cricket
  • Tech/Auto
  • Entertainment
  • IPL 2025
NETWORK18 SITES
  • News18
  • Money Control
  • CNBC TV18
  • Forbes India
  • Advertise with us
  • Sitemap
Firstpost Logo

is on YouTube

Subscribe Now

Copyright @ 2024. Firstpost - All Rights Reserved

About Us Contact Us Privacy Policy Cookie Policy Terms Of Use
Home Video Shorts Live TV