 "Arindam Chaudhuri fails to take own advice")
“Are you still a moron advertising in newspapers?” said the headline in The Sunday Indian for an article written by IIPM’s Arindam Chaudhuri.
The article, published on 14 March, appeared a day before The Economic Times published a full page analysis of IIPM and how it operates, with one section devoted to the disproportionately high ad spend. “The books of the education arm show that, in 2008-09, it spent Rs 120.5 crore of its Rs 202 crore revenues on ads. In 2009-10, though, IIPM’s ad spend halved to Rs 54 crore,” ET had said.
[caption id=“attachment_666786” align=“alignleft” width=“380”]  Four days after suggesting that those who advertised in newspapers were morons, this is what we saw in major newspapers across the country.[/caption]
On 18 March, four days after suggesting that those who advertised in newspapers were morons, this is what we saw in major newspapers across the country. Two full page ads , occupying (in most cases), pages 1 and 2.
“It’s time for us to realise that nobody is really reading newspapers, well almost; and newspapers will give no returns! If you want your advertising to pay back, shift to the internet - that’s where the youth is and that’s where the future of your business is. Of course, you might need to give an occasional, necessary ad or two in the newspapers to cater to the older generation and perhaps for brand building! And as for knowledge? That is in no danger of disappearing; and no, the next generation will not grow up to be illiterates! However, yes, your business may not be able to cater to the next generation unless you realise that you are a moron to be still advertising in newspapers,” Chaudhuri said in his article.
Advertising in newspapers makes one a moron. Arindam Chaudhuri advertises in newspapers. What does that make Arindam Chaudhari?
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