Amazon India most attractive employer brand, Microsoft India second: Survey
Amazon scored high on financial health, utilisation of latest technologies and a strong reputation.
Others in the top 10 most-attractive employer brands in India include Mercedes-Benz at 4th position, IBM (5th), Larsen & Toubro (6th)
Google India had been inducted into the Hall of Fame category last year, for winning the coveted title for three consecutive years
The top driver for the Indian workforce while choosing an employer are salary and employee benefits
New Delhi: E-commerce giant Amazon India is the most attractive employer brand in the country followed by Microsoft India and Sony India, says a survey.
According to the Randstad Employer Brand Research (REBR) 2019, released Monday, Amazon scored high on financial health, utilisation of latest technologies and a strong reputation.
Microsoft India emerged as the runner-up, followed by Sony India.
Others in the top 10 most-attractive employer brands in India for 2019 include Mercedes-Benz at 4th position, IBM (5th), Larsen & Toubro (6th), Nestle (7th), Infosys (8th), Samsung (9th) and Dell (10th).
In line with the REBR philosophy, Google India had been inducted into the Hall of Fame category last year, for winning the coveted title for three consecutive years.
The Randstad Employer Brand Research, covered 75 percent of the global economy with 32 participating countries and more than 2,00,000 respondents worldwide.
The top driver for the Indian workforce while choosing an employer are salary and employee benefits, followed by work-life balance and job security.
"Employer branding has emerged as a crucial positioning tool for both companies seeking talent with must-have skills and candidates seeking organisations that can support their aspirations of realising a meaningful career," said Paul Dupuis, MD and CEO Randstad India.
The survey further noted that a vast majority (55 percent) of Indians prefer to work for a large multi-national corporation, while a negligible 9 percent preferred start-ups.
The preference for multi-national companies (MNCs) can be strongly attributed to job security, financial health and career progression opportunities that these organisations are able to offer their employees.
The survey also noted that the Indian workforce prefers to work for companies operating in sectors like IT, ITeS and Telecom (67 percent), Retail, FMCG and E-commerce (67 percent), followed by Automotive (66 percent) and BFSI (65 percent).
Find latest and upcoming tech gadgets online on Tech2 Gadgets. Get technology news, gadgets reviews & ratings. Popular gadgets including laptop, tablet and mobile specifications, features, prices, comparison.
Bellerin, who recently raised money to plant 60,000 trees in the Amazon rainforest, will work with chairman Dale Vince to help promote environmental issues among clubs, leagues and supporters.
CPL 2020: Knight Riders beat Patriots to complete 'perfect 10'; Jamaica, St Lucia, Guyana complete semi-final line-up
Trinbago Knight Riders finished their league campaign with an all-win record crushing the wooden spooners St Kitts & Nevis Patriots by nine wickets in the last group match.
Xbox One X Cyberpunk 2077 Limited Edition Bundle, is also accessible under the Grand Gaming Days offer.