After stationery and corporate gifts, Printvenue enters home decor space

Printvenue.com, an online printing portal for stationery and personalised accessories, is entering into the home decor space and has earmarked $5 million for the foray. The company will service both the B2B and the B2C segment. The company, with products ranging from Rs 99 to Rs 6,000, has so far concentrated on on office stationery, business cards, letterheads, cardholder and other personalized accessories besides customized printing and personalized gifts such as photo-mugs, pens, cushions, Tshirts, pen drives, mobile skins etc. It also offers a choice of ready-to-customize templates which can be ordered online. [caption id=“attachment_2378318” align=“alignleft” width=“380”]  Screen-grab[/caption] “We are known for personalising products. Personalisation is our DNA and we are not just a printing or a stationary firm. Hence, personalisation will remain our highlight in the decor space too," says Gagan Arora, Co-Founder and CEO. The company began with only stationery items and found that having more products categories made business sense. So it has expanded from business cards to corporate gifts to now, home decor. Why home decor The company has a pan India presence and also an international presence in Singapore and Australia, informs Arora. “The idea for personalised home decor came about when our clients in Australia asked for personalised pizza trays. That gave us an idea. We have since then done customised trays, table mats, coasters, etc., on client requests. Subsequently, we decided to further our reach and enter the home decor space,” says Arora. Printvenue earlier tried to outsource its products but found that the quality would tend to be different. “We realised we could not control quality and customer complaints. So we started doing the quality check ourselves. We have a three step quality check in place now.” In the home and decor space, the company has six categories of items besides personalised pizza trays – wooden name plate / plaques, table mats, fridge magnets, decals, canvas and clocks. It plans to come out with 30 product categories in this space including personalised plates, spoons, foot mats, bedsheets, curtains, towels and cushion covers in the next 3-6 months, says Arora. The strength and the value proposition of  printvenue.com lies in the array of product options available ranging from business cards, mugs, cases, t-shirts, pens, cardholders, etc., that can be personalised as per the individual’s needs, informs Arora. “We have 100,000 designs. Our focus has always been on designs. We like to experiment.” The company has found takers for its designs from all the geographies it operates, with Australia being more open to experimentation, and Singapore quality conscious. The company is not sourcing for funds as it has ‘healthy margins’, says Arora. B2C products form the bulk of revenues for Printventue at 60 percent and the rest 40 percent comes from B2B clients. In terms of orders, B2C brings in the momentum at 78 percent and the rest from B2B, but the latter is in large volumes. Stationery like folders, pens, etc contribute 35 percent to 40 percent of revenues while the remaining come from corporate gifts, says Arora.