Adobe Analytics gets drag-and-drop analysis workspace feature

Adobe has announced a feature called Analysis Workspace in its analytics tools. Analysis Workspace enables companies to analyse, share and utilise marketing data through Adobe Analytics. “Analysis Workspace changes how data is organised and visualised within an organisation,” the company said. “Analysts are now able to manipulate views of data to create polished analyses that they can then curate out to those who need actionable data to make business decisions.” [caption id=“attachment_1250037” align=“alignleft” width=“380”]  Reuters[/caption]

Adobe’s Analysis Workspace in Adobe Analytics is modelled after its Creative Cloud. Inspired by creative tools like Photoshop and Elements, Analysis Workspace allows businesses to drag and drop dimensions, metrics and segments into a flexible data “canvas.”

Whether it’s a bar graph or a donut chart, visualisation is a key part of the analysis and reporting process. New data is visualised instantly following a drag-and-drop of the relevant components. Data sets large and small can instantly be rendered and manipulated, allowing for interactive resizing, renaming and swapping between different chart and graph types. Analysis Workspace includes tools such as Anomaly Detection, Contribution Analysis, Calculated Metrics and a new Cohort Analysis tool.  “Our unique legacy with creative tools and powerful workflows allowed us to re-imagine data analysis in a way nobody else could,” said Jeff Allen, senior director, Product Marketing, Adobe Analytics. “This industry-first approach makes highly complex data sets accessible to a much broader group of people within an organisation."