The #BreatheFree initiative by Volvo is about crafting technology and creating solutions that make sustainable living accessible for everyone, and provides everyone with a safer, cleaner and more enjoyable future.

Season 1 was about protecting the kids from a pollution-ridden environment. In this year's initiative, we are looking forward to enabling them.


Pledges taken

Voices of the Future

When kids take matters in their hands, wonderful things can happen.
  • Take a look at the 20 shortlisted innovation entries from the Voices Of The Future contest, a part of the #BreatheFree initiative by Volvo Cars where we invited kids across the country to share their ideas for a sustainable future.
Participate #BREATHEFREE by Volvo

Effect of air pollution on children in India

  • Leads to lower memory and IQ*

    Source: UNICEF Report, 2017

  • Prolonged exposure to smog leads to vitamin D-deficiency, weakening bones in children*

    Source: US National Library of Medicine National Institutes of Health, 2013

  • Lower maximal lung functional capacity*

    Source: World Health Organization, 2005

  • Makes kids more susceptible to infections and the toxic effects of air pollutants as adults*

    Source: World Health Organization, 2005

Volvo Breathe Free Season 1

Here’s a quick recap of Volvo’s #BreatheFree initiative from last year.

Impact highlights:

  • 15 Mn

    Views on Campaign Video
  • 16

    Dealership Workshops
  • 10

    School Workshops
  • 2.6k

    Purifying Membranes created in schools
  • 1k

    Purifying Membranes distributed in areas of need
  • 500k

    Purifying Membranes distributed through newspapers
  • Clean Zones created for Traffic Cops


Can we unlearn enough to change the world?

Can we unlearn enough to change the world?

Climate change is now an undeniable, visible fact.

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What came first - Pollution or stubble burning?

What came first - Pollution or stubble burning?

Delhi is landlocked, which means the pollution we create needs to be cleaned up by the trees we have, and nothing else.

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Moving out of the Metros

Moving out of the Metros

With the rapid pace of urbanisation in India, the trifecta of urbanisation, industrialisation and congestion are never far behind.

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The Greta Effect..

The Greta Effect..

There’s something incredibly compelling about a young girl fighting for her right to safety in a world that is deteriorating visibly. It is very hard to ignore. That is “The Greta Effect” - that people in power listen, react, and act.

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