#breathefree

The #BreatheFree initiative by Volvo is about crafting technology and creating solutions that make sustainable living accessible for everyone, and provides everyone with a safer, cleaner and more enjoyable future.

Season 1 was about protecting the kids from a pollution-ridden environment. In this year's initiative, we are looking forward to enabling them.

111597

Pledges taken

Voices of the Future

When kids take matters in their hands, wonderful things can happen.
  • Take a look at the 20 shortlisted innovation entries from the Voices Of The Future contest, a part of the #BreatheFree initiative by Volvo Cars where we invited kids across the country to share their ideas for a sustainable future.
Participate #BREATHEFREE by Volvo

Effect of air pollution on children in India

  • Leads to lower memory and IQ*

    Source: UNICEF Report, 2017

  • Prolonged exposure to smog leads to vitamin D-deficiency, weakening bones in children*

    Source: US National Library of Medicine National Institutes of Health, 2013

  • Lower maximal lung functional capacity*

    Source: World Health Organization, 2005

  • Makes kids more susceptible to infections and the toxic effects of air pollutants as adults*

    Source: World Health Organization, 2005

Volvo Breathe Free Season 1

Here’s a quick recap of Volvo’s #BreatheFree initiative from last year.

Impact highlights:

  • 15 Mn

    Views on Campaign Video
  • 16

    Dealership Workshops
  • 10

    School Workshops
  • 2.6k

    Purifying Membranes created in schools
  • 1k

    Purifying Membranes distributed in areas of need
  • 500k

    Purifying Membranes distributed through newspapers
  • Clean Zones created for Traffic Cops

Articles

Can we unlearn enough to change the world?

Can we unlearn enough to change the world?

Climate change is now an undeniable, visible fact.

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What came first - Pollution or stubble burning?

What came first - Pollution or stubble burning?

Delhi is landlocked, which means the pollution we create needs to be cleaned up by the trees we have, and nothing else.

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Moving out of the Metros

Moving out of the Metros

With the rapid pace of urbanisation in India, the trifecta of urbanisation, industrialisation and congestion are never far behind.

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The Greta Effect..

The Greta Effect..

There’s something incredibly compelling about a young girl fighting for her right to safety in a world that is deteriorating visibly. It is very hard to ignore. That is “The Greta Effect” - that people in power listen, react, and act.

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