ZEE unveils corporate brand film "Vasudhaiva Kutumbakam - The World is My Family"

Zee Entertainment Enterprises Ltd. (ZEE) unveiled its corporate brand film based on the brand positioning - "Vasudhaiva Kutumbakam - The World is My Family". The new film reinforces the company's vision to welcome everyone to be a part of the ZEE Family. The brand film has been conceptualised by Scarecrow Communications.

 ZEE unveils corporate brand film Vasudhaiva Kutumbakam - The World is My FamilySpeaking on the film, ZEE's Head Corporate Brand - Roland Landers, said, "I am extremely glad to unveil the new brand film. ZEE's brand positioning envisions its world as a unified family, without any caste, boundary or religion, which this film has beautifully brought to life showcasing a blend of multiple nationalities celebrating togetherness."

Manish Bhatt, Founder and Director, Scarecrow Communications, said, "It was like an opportunity to create this one-of-its-kind world anthem. Creating communication for the brand that connects with more than 700 million viewers and over 169 Countries was a mammoth as well as a prestigious assignment for Scarecrow. We are confident that this communication will establish the perfect connect with the audience."

The film is supported by a 360 degree campaign including social media, the new corporate website and other on ground properties.

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Updated Date: Dec 21, 2014 04:36:05 IST