Worldoo- for kids
Focus Circle, the creative arm of Focus, launches the first commercial created for worldoo.com, an online ecosystem for kids. This will be the first time that a website dedicated to kids has come up with an advertisement. The campaign rolls out today with the aim of targeting kids, as a part of creating wider awareness about the platform.
Speaking on the campaign, the creative team including Nayan Bagawde and Deepak Band from Focus Circle said "Creating communication for kids is always a challenge. They have short attention spans and have strong opinions about what they like and dislike. Hence, we chose not to talk about Worldoo's offering. Instead, we introduced to the children, words and expressions that intrigued them to find more about the site. The film is a collage of disorderly expressions constituting a Worldoo experience."
This advertisement release will be witnessed across Category-A media like Cartoon Network, Pogo, Disney and Zee Q.
Creative Agency: Focus Circle (Creative Arm of Focus)
National Creative Directors : Nayan Bagawde, Deepak Band
Director: Rumaan Kidwai
Production Controller: Karishma Sahi
Director of Photography: Amitabh Singh
Post Production: Prime Focus
Animation: Earthlink Pictures
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