Worldoo- for kids

FP Staff May 31, 2013 17:18:26 IST

Focus Circle, the creative arm of Focus, launches the first commercial created for worldoo.com, an online ecosystem for kids. This will be the first time that a website dedicated to kids has come up with an advertisement. The campaign rolls out today with the aim of targeting kids, as a part of creating wider awareness about the platform.

Worldoo for kids

Worldoo- online ecosystem for children

Speaking on the campaign, the creative team including Nayan Bagawde and Deepak Band from Focus Circle said "Creating communication for kids is always a challenge. They have short attention spans and have strong opinions about what they like and dislike. Hence, we chose not to talk about Worldoo's offering. Instead, we introduced to the children, words and expressions that intrigued them to find more about the site. The film is a collage of disorderly expressions constituting a Worldoo experience."

This advertisement release will be witnessed across Category-A media like Cartoon Network, Pogo, Disney and Zee Q.

Brand: Worldoo.com

Creative Agency: Focus Circle (Creative Arm of Focus)

National Creative Directors : Nayan Bagawde, Deepak Band

Director: Rumaan Kidwai

Production Controller: Karishma Sahi

Music: Miku

Director of Photography: Amitabh Singh

Post Production: Prime Focus

Animation: Earthlink Pictures

Updated Date:

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