The Himalaya Drug Company has released a new television commercial showcasing its entire range of face care products. Created by Soho Square, the TVC is directed by Gajraj Rao and produced by Code Red Films.
The new commercial showcases young girls from different walks of life, celebrating their freedom from skin troubles. These girls write down their skin problems like 'pimples' and 'dark spots' on sky lamps that are lit up and set free. As these lanterns rise up in the sky, the underlying message of 'freedom from skin troubles' is revealed.
Rajesh Krishnamurthy, Business Head - Consumer Products Division, The Himalaya Drug Company, said, "Brand 'Himalaya' has evolved over the years to become a preferred brand among young consumers in the face care category. The brief to the agency was to come up with a simple, compelling creative that highlighted this news while building the brand values of trust and credibility. The TVC takes a different approach to storytelling and the music accompanying it is also catchy and appealing."
Reiterating this, Shenaz Bapooji, Head of Office, Soho Square, said, "We had great fun while creating this advertisement especially because it was another 1st for brand Himalaya!"
Agency: Soho Square
Branch Head: Shenaz Bapooji
Creative Director: C.Ravikumar
Client servicing Director: Anil Thomas
Production House: Code Red Films
Director: Gajraj Rao
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Updated Date: Dec 21, 2014 04:33:30 IST