What happens when a social experiment takes the internet by storm?

Earlier this year, Horlicks launched a hard-hitting video that showcased that the children of today are hungry for growth and their talents are not confined to a single skill. They are ready for much more!

With 21 million views, the Horlicks Passion Paathshaala Campaign video is a whirlwind that has whipped up actions and reactions everywhere. Its phenomenal reach was only topped by its stunning results. The numbers are in and they speak for themselves!

But don’t just take our word for it. Check out what some of India’s most reputed news channels had to say about this campaign’s foresight. The timing, they showed, couldn’t be better!

The Hindu says, “The initiative got kids exploring various different passions such as singing, dancing, music and more.”

Firstpost stated that “Horlicks Passion Paathshaala shows there is no complex formula in following a passion. But, fuelling the hunger to grow and excel is the only way we can make sure outstanding talents always find a way to shine.” Read about the Passion Paathshaala here!

But you know you’re doing something exceptionally right when even the most important primary caregivers a.k.a the mommy brigade gets behind an idea and gives it the seal of approval. They see kids growing up in front of their eyes and only want what’s best for them. Expert bloggers and mommies from reputed sites like MomOnTheRun, ArtsyCraftsyMom, MomJunction and First Moms Club all agreed that the goal of the campaign was on point and the children of today can really benefit from finding ways to fuel the hunger within.

And we couldn't agree more. The phenomenal response to this campaign shows without a doubt that being sensitive to the hunger in children is the only way to fuel their continued growth. Just as hunger for food must be fed with the right nutrition, so do the aspirations and talents of our future superstars.

If you haven’t already seen the campaign, check out the video below.

If you’ve seen the campaign, tell us what you think in the comments section below. We’d love to hear about it.

Disclaimer: The views, opinions and recommendations expressed in this article are solely those of the author.

This is a partnered post. 

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Updated Date: Dec 21, 2018 15:19:24 IST

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