Volvo Cars: Making India breathe again

It’s no secret that India’s air quality is in the pits today. Look at it from any which way you like, there’s no way to ignore it. The citizens of the country are paying for pollution with their respiratory organs.

We can’t rely on one institution to help us out. Each one of us has to be the change we want to see. ‘One person can’t do everything but each person can do something’. Volvo Car India took this lesson to heart when they decided to democratize clean air.

Affluent people can spend money on purifiers and other gadgets to breathe clean air. It’s the Common Man who is falling victim to air pollution. With the #BreatheFree campaign, Volvo Cars decided to take the first steps to clean the country’s air. While they already employ ‘Clean Zone technology’ in their cars, they wanted to make clean, breathable air accessible to one and all. So here is what they did.

Volvo Cars have succeeded in getting a conversation started around clean air. It is important that the momentum doesn’t stop. You can visit https://www.volvocars.com/in/breathefree to get an insight into the various activities conducted by Volvo Cars under the #BreatheFree campaign.

This is a partnered post.

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Updated Date: Dec 31, 2018 16:33:51 IST