Tetley sets a Guinness World Record, introduces new range of vitamin tea
Tata Global Beverages launched a new range of Tetley Super Green Teas .
Tata Global Beverages launched a new range of Tetley Super Green Teas under their Tetley portfolio at a GUINNESS WORLD RECORDS® record-setting event at NSCI in Mumbai recently. At a Zumba concert, led by the new face of Tetley in India – Sourav Ganguly, actress Neha Dhupia, actor and presenter Shibani Dandekar and renowned Zumba Education Specialist, Shwetambari Shetty along with 2000 people in capes set the GUINNESS WORLD RECORDS® record for the largest gathering of people wearing capes, amidst much fanfare.
Taking one of the most preferred beverages to the next level, the Tata global beverages under their Tetley portfolio introduced - Tetley Super Green Tea Boost and Tetley Super Green Tea Immune.
The spectacular event saw people from different walks of life coming together under one roof to celebrate the ‘spirit of super humans’. After pioneering the green tea wave in India, the brand is introducing a first-of-its-kind vitamin-enhanced range of Super Green Teas as the latest addition to the company’s green tea portfolio.
Briefing about the launch, Sushant Dash, regional President (India) said “With the range of new green teas, we are giving the best product to our customers. People are conscious about their health. In today's world, people are constantly faced with Super Human expectations and could use a boost to living up to it all.” The company has always pushed the envelope when it comes to innovation, aiming to offer consumer products that suit their changing needs, evolving tastes and varying lifestyles.
Tea for many is a lot more than just a mere beverage. From the time you leave your bed till you get back, probably a cup of good tea is what you dearly crave for. And as the doctor says - better if you are a Green Tea lover! The new range of green teas offer vitamins like vitamin B6 and Vitamin C, which help reduce tiredness and aids in building the immune system.
Speaking about his association with the brand, Sourav Ganguly, Brand Ambassador – Tetley said, “I feel extremely honored to be associated with an international brand like Tetley that works tirelessly to give their consumers the best products possible. Tetley Super Green, as the brand name suggests, truly believes that ordinary people are capable of doing super things.”
The admired tea brand came into existence way back in 1837 and has since been a veteran in providing the best tea beverage to the world. Its ever-growing consumer base is a testimony to the brand’s success.
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