Tata Nano celebrates 'awesomeness' with their new commercial

FP Staff July 31, 2013 17:05:53 IST

Tata Motors Limited released a new commercial called the 'Sound of Awesomeness', for its latest edition of the Nano. The TVC, conceptualised by Rediffusion Y&R, was created to celebrate its awesomeness and make the Nano a fun, peppy car to hang out in.

Tata Nano celebrates awesomeness with their new commercialThe ad showcases the colourful world of Nano with people who perform tasks differently. Young achievers from different genres, who've made a mark, are seen to celebrate 'Awesomeness'. Notable faces, such as Sarah-Jane Dias, Masaba Gupta and Ugesh Sarcar are visible in the commercial.

Delna Avari, Head- Marketing Communications, Passenger Vehicle Business Unit, Tata Motors, said, "Our new ad campaign celebrates the awesome spirit of the Nano, of living life on your own terms. We are showing the colourful world of Nano and the people in this world who share the brand's unique attitude -to do things bigger, better and differently. In the new communication, we are showcasing young achievers from different genres, who have made a mark in their chosen field, celebrating Awesomeness."

Sam Ahmed, Chief Creative Officer & Vice Chairman, Rediffusion Y&R, said, "The genesis of the new campaign for Nano came from the Nano itself. The Nano, since its launch, has changed the codes of the automobile category so I was clear that the advertising had to also transcend automobile advertising. So the new campaign celebrates the unique Nano attitude of doing things in a bigger and a braver way. This attitude is what awesomeness is and this new world of awesomeness is what we are celebrating. The people in the Nano world share the same brand attitude to do things differently."

Credits:

Creative Agency: Rediffusion Y&R

Chief Creative Officer and Vice Chairman: Sam Ahmed

National Creative Director: Komal Bedi Sohal

Creative Head: Sneh Nihalani

Production House: Joy Films

Director: Mehdi Norowzian

DOP: Zubin Mistry

Music Director: Dhruv Ghanekar

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