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TAM Impasse: A Solution In Sight?

It's been a whirlwind month for broadcasters, advertisers and media agencies, with the focus continuing to be on viewership ratings provider TAM and its data.

 TAM Impasse: A Solution In Sight?What began with broadcasters stating their intent to unsubscribe from the service today resembles a battlefield - with the broadcasters facing off against advertisers and their media agencies.

However, we've learned that off-the-record discussions between the three stakeholders continue, and sources say that a solution could very well be in sight.

Animesh Das and Pavni Mittal report.

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Updated Date: Dec 21, 2014 04:23:11 IST