STAR India's concerns over TAM data

STAR India was amongst other broadcasters who decided to pull the plug on their subscriptions to TAM's viewership data over last weekend.

 STAR Indias concerns over TAM data

Star India CEO- Uday Shankar

Storyboard editor Anant Rangaswami caught up with CEO Uday Shankar to understand why things have reached such a flashpoint.

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Updated Date: Dec 21, 2014 04:18:53 IST