QSRs: Coping with low consumer sentiment

FP Staff August 31, 2013 09:00:37 IST

In the current economic gloom, Indian consumers are saving more and spending less on discretionary products.

QSRs Coping with low consumer sentimentAmong those re-thinking their strategy to get the consumer to spend the extra buck is the Quick Service Restaurant industry.

Rising raw material prices and steep real-estate investments are not making things any easier for their business and big chains like Pizza Hut, Cafe Coffee Day and McDonalds are running offers on combos and price to generate demand.

Sannuta Raghu tells us how this 13 billion dollar industry is coping.

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