QSRs: Coping with low consumer sentiment
In the current economic gloom, Indian consumers are saving more and spending less on discretionary products.
Rising raw material prices and steep real-estate investments are not making things any easier for their business and big chains like Pizza Hut, Cafe Coffee Day and McDonalds are running offers on combos and price to generate demand.
Sannuta Raghu tells us how this 13 billion dollar industry is coping.
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