Publicis India's aggressive plans

Storyboard continues its coverage of Publicis India's plans for the future - something that's had the industry buzzing since last week, after the agency announced the hiring of three advertising heavyweights - Bobby Pawar, Partha Sinha and Ambika Srivastava.

 Publicis Indias aggressive plansThe agency network says that thanks to its late entrant status in India, they have spent a considerable amount of time playing catch up with the other big boys. But now the mission statement is clear - it has to be among the top three agency networks in the country. Pavni Mittal met up with the new, rejuvenated management team at Publicis India.

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Updated Date: Dec 21, 2014 04:17:48 IST