OPPO knows the heart of its audience

OPPO is gearing up for the start of the cricket season with a new phone and plenty of ad pizzazz. The company has built an enviable reputation for being a trendsetter in the selfie phone segment. Now with its latest launch, OPPO has taken its reputation to a whole new high. The phone boasts a phenomenal 25MP front camera…something that is not available on any other phone, in any price range in the market and AI 2.0 Beauty Tech.  The brand also unveiled its latest ad, this time featuring cricketing heartthrobs Virat Kohli, Rohit Sharma, Ravichandran Ashwin and Hardik Pandya.

The film continues OPPO’s recent trend of building an interesting story around its celebrity endorsers. Remember the short film starring Sidharth Malhotra and Kriti Kharbanda that showcased the features of OPPO’s F5 Sidhartha Limited Edition, or even earlier, the film starring four Indian cricketers featuring its F3 Diwali Limited Edition? This latest movie goes to the very heart of Indians and their absolute love for cricket. It takes viewers back to the time when the now famous cricketers would practice their budding craft in the lanes and alleyways of their cities and small towns. It showcases the different people who understand and accept their love for the wonderful game.

OPPO has long featured celebrity endorsers in unique ways in an effort to connect with its target audience – the youth. Deepika Padukone, Siddharth Malhotra, Sonam Kapoor and Hrithik Roshan have all played their part in creating a mental space for the brand among the youth. From Bollywood, OPPO has zoomed in on the game that holds sway over the hearts of 1.2 billion Indians. And the brand is taking its cricket focus very seriously.

Apart from its celebrity endorsers OPPO also sponsors the Indian men’s cricket team and is the ICC’s global partner, further showing its commitment to the game and its followers. With IPL 2018 already underway, the phone maker has just the right gift for its cricket crazy fans. The OPPO F7, looks good, has all the doodads you could ask for and comes with that stunning 25MP selfie camera, with AI Beauty 2.0 which ensures you look you're very best when you click that stadium selfie.

 This is a Partnered Post.

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Updated Date: Apr 13, 2018 13:21:44 IST