Noticeboard: SBI Mutual Fund's 'Fund Guru'

As part of its investor education initiative, SBI Mutual Fund recently launched 'SBI Fund Guru'.

 Noticeboard: SBI Mutual Funds Fund GuruThe multi-lingual campaign aims to reach out to investors in Tier II and Tier III markets, and uses a friendly mascot to increase awareness and simplify the jargon behind Mutual Funds.

What caught our eye, however, was the tone of the message - it's almost as if SBI Mutual Fund was trying to alleviate any fears that investors may have, given the choppy state of the economy.

Was that the intention? MD & CEO Deepak Chatterjee explains.

Updated Date: Dec 21, 2014 04:25:48 IST