Fashion and lifestyle e-commerce platform Myntra.com launched its latest brand advertising campaign on the theme - "Real Life Mein Aisa Hota Hai Kya".
The TVC titled 'Ayega, Ghar Baithe Payega' communicates the benefits of convenience and ease of shopping online atMyntra.com. The TVC establishesMyntra.com as the online fashion destination and positions it as one of the country's most comprehensive online fashion stores.
Shot in Panjim, Goa, the film was directed by Nikhil Rao and produced by Jamic Films. The campaign was conceptualized by Agnello Dias from Taproot Agency.
The ad showcases a mammoth parcel being carried across crowded streets by a large number ofMyntradelivery boys. The parcel gets ferried across the river, over the bridge and through tiny lanes to reach its final destination. The parcel upon arrival unveils numerous fashion apparel and accessory options thatMyntra.com offers its customers. The background score picks pace through the journey and conveys advantages of shopping withMyntra.com.
Myntra.com's latest ad gives an innovative treatment to educate and captivate the audience on the perks of online shopping over offline.
The commercial was first launched onMyntra.com's social media platforms before being aired across major TV channels.
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Updated Date: Dec 21, 2014 04:38:04 IST