Marketers, how to make LinkedIn work for you

Anant Rangaswami October 05, 2013 09:00:04 IST

With over 20 million users, India is now the second largest market for the professional networking site, LinkedIn.

Marketers how to make LinkedIn work for you

With over 20 million users, India is now the second largest market for the professional networking site, LinkedIn.

The company says Indian sign-ups have risen by more than 500 per cent since it opened its office here in November 2009. Four years on, the site is expanding its role to that of a content curator, and is on an acquisition spree, the latest being SlideShare.

So how can marketers make the most of LinkedIn today? Storyboard editor Anant Rangaswami interviews Deep Nishar, LinkedIn's senior vice president of products and user experience, for the answers.

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