Lenovo India appoints Bhaskar Choudhuri as Director - Marketing

FP Staff September 25, 2013 13:01:15 IST
Lenovo India appoints Bhaskar Choudhuri as Director - Marketing

Lenovo India today announced the appointment ofBhaskar Choudhuri as head of marketing for India. Based out of Lenovo's headquarters in Bangalore,he will head the role across three key segments- consumer, relationship (enterprise) and SMB.Choudhuri's primary mandate will be to retain Lenovo's equity in the relationship segment and increase Lenovo's brand preference in the consumer and SOHO segments.

Lenovo India appoints Bhaskar Choudhuri as Director  Marketing

Choudhuri joins Lenovo with more than 13 years of experience in sales and marketing, primarily in the FMCG space.

Choudhuri joins Lenovo with more than 13 years of experience in sales and marketing, primarily in theFMCG space.Prior to this, he was Associate Vice President, Marketing, at Cadbury India.

Announcing the appointment,Amar Babu, Managing Director, Lenovo India, said, "We welcomeBhaskar on board. This development is in line with our growth strategy, as we are moving towards the PC+ era and increasing our focus on the youth segment.Bhaskar is a versatile sales and marketing professional and has played a significant role in managing one of India's leadingFMCG brands. We are certain that his rich experience will enhance Lenovo's brand image significantly."

"It is exciting to be associated with one of the leading PC players of India. Moreover, the shift from a leadingFMCG to an established technology brand is quite thrilling. Despite the fact that both segments are diverse, leveraging the youth connect remains a common factor," added Bhaskar Choudhuri.

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