Keith Weed: Mobile is the next big medium
Unilever's Chief Marketing and Communications Officer Keith Weed dwells on the importance of mobile in this interview to Storyboard.
Unilever's Chief Marketing and Communications Officer Keith Weed dwells on the importance of mobile in this interview to Storyboard.
Keith Weed, Chief Marketing and Communications Officer, Unilever
Find out why one of the world's largest advertisers deems mobile to be the next big medium for marketing. Also, how a company deals with the negatives of social media.
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