Keith Weed: Mobile is the next big medium

Unilever's Chief Marketing and Communications Officer Keith Weed dwells on the importance of mobile in this interview to Storyboard.

 Keith Weed: Mobile is the next big medium

Keith Weed, Chief Marketing and Communications Officer, Unilever

Find out why one of the world's largest advertisers deems mobile to be the next big medium for marketing. Also, how a company deals with the negatives of social media.

Updated Date: Dec 21, 2014 04:20:43 IST