Join Cadbury’s Silk-a-holics movement to show #HowDoYouSilk

Chocolate has been the most loved food in the world for a really long time. And the best part is that no one can ever get bored of eating chocolate because it's available in so many forms! There’s the classic chocolate cake, the posh chocolate mousse, the delicate chocolate tart and the insane chocolate fountain. Okay, we’re going to stop here because the list will go on, and we’re already drooling on our desk. But our favourite way to eat chocolate is a little sloppy but totally silky. In short, we cannot live without our Cadbury Dairy Milk Silk.

Do you remember the ads with this jingle ‘Kiss me…Close your eyes…Miss me’? Everyone’s enjoying their chocolate bars so much that it’s all over their hands and face, and it doesn’t even matter. Cadbury Dairy Milk Silk has made people more indulgent while eating their chocolate bars and in order to find out how people eat their Dairy Milk Silk, Cadbury is conducting the Silk-a-holics campaign.

All you have to do is show up at the event, eat a Cadbury Dairy Milk Silk the way you like it, and you might have a shot at becoming famous!

The first Silk-a-holics event happened on 13th October at Inorbit Mall in Mumbai. Many Silk-a-holics turned up at the event to show how they Silk and one of them was none other than Mithila Palkar!

 Join Cadbury’s Silk-a-holics movement to show #HowDoYouSilk

Cadbury created a really cool setup at the Mumbai event as you can see below.


During the event, Mithila revealed that one of her fondest memories of eating a Cadbury was melting the chocolate bar before eating it. No wonder she is a Silk-a-holic, because there is no need to melt the Cadbury Dairy Milk Silk as it instantly melts in your mouth.

The perfect display for this was shown by the Silk-a-holics present at the event.


The second Silk-a-holics event is happening on the next weekend in Delhi at DLF Mall. The really cool part about the Silk-a-holics event happening in Delhi is that there will be a photo booth! You and your friends can attend the event together and have really fun pictures taken while enjoying a Cadbury Dairy Milk Silk. And the winners will have an opportunity to participate in a professional photoshoot at DLF Mall.

Hey, don’t be down if you are unable to attend the event. Just click a picture of yourself eating Cadbury Dairy Milk Silk in your own way and post it with the #HowDoYouSilk.

This is a partnered post.

Updated Date: Oct 27, 2018 10:02:46 IST