Horlicks Nutribic invites consumers to unveil new TVC

Horlicks Nutribic - one of the latest offerings from GlaxoSmithKline Consumer Healthcare, is taking a different route to engage with consumers online.

Screenshot of the Horlicks Nutribic Facebook page

Screenshot of the Horlicks Nutribic Facebook page

As part of the launch plans for its new campaign, the brand has announced a contest on Facebook asking consumers to guess the storyline of the TVC. The contest, live on the brand's Facebook page since August 5, 2013, posts several clues about the new TVC that will help users guess its story line. This contest ends on August 8, 2013, after which the new advertisement would be unveiled.

Post the TVC launch, the second phase of the contest invites consumers to interact with the commercial for a chance to grab multiple prizes.

Commenting on the new campaign, Jayant Singh, EVP, Marketing, GlaxoSmithKline Consumer Healthcare India, said, "Horlicks Nutribic is a range of Digestive biscuits targeted at working people who spend long hours and often lack the right snack options at work. This particular consumer group spends a lot of their surfing for information and entertainment online. This campaign, along with the contest, will surely engage our consumers and drive participation in unveiling our new television campaign."


Updated Date: Dec 21, 2014 04:25 AM

Also Watch

IPL 2018: Royal Challengers Bangalore eye revival against Chennai Super Kings as 'Cauvery Derby' comes back to life
  • Thursday, April 26, 2018 In the Kanjarbhat community, a campaign against 'virginity tests' is slowly gaining ground
  • Tuesday, April 24, 2018 It's A Wrap: Beyond the Clouds stars Ishaan Khatter, Malavika Mohanan in conversation with Parul Sharma
  • Monday, April 9, 2018 48 hours with Huawei P20 Pro: Triple camera offering is set to redefine smartphone imaging
  • Monday, April 16, 2018 Rajyavardhan Singh Rathore interview: Sports can't be anyone's fiefdom, we need an ecosystem to nurture raw talent

Also See